How Your Customer’s Smartphone should be Affecting Your Business

SmartphoneAccording to data from comScore.com from November, 2010 there were an estimated 35,000 smart phones in Jackson County. That number hasn’t gone down since I promise. What does this mean for our local businesses?

We’ll let’s start by what it means for you – if you have yours by now – as a customer. What do you use your smart phone for? The top two typical answers are “communicating with people” and “looking up stuff.” These actions can take any number of forms with a smart phone:

  1. Text messages
  2. Twitter
  3. Facebook
  4. Web browsing
  5. GPS look ups
  6. Foursquare check ins
  7. Oh, yeah. Phone calls

You see, a smart phone is less a phone to its owner and more a concierge service. Your customers are using these handy little devices to find out information about nearly every buying decision they are about to make:

  • Where can I find a good deal?
  • Where is the closest restaurant?
  • Can I find this item in my hand somewhere else cheaper?
  • What do my friends think of this?

And on and on.

So the point of our discussion here today is to make sure you understand a need to START the discussion. What is your business doing to be a part of your customers’ mobile research? Can they find you from their phone? Can they tell what you offer? Does your website render well on their iPhone, Android, or Blackberry? Can they find positive customer reviews about your business? Can they click on your mobile site and immediately be able call you or have a map load to show them how to find you?

All of this needs to happen for you to be successful as we move through 2011. Yes, I know it can be daunting as you are undoubtedly already busy running your business. That’s where we come in to help. Your SOMG consultant is constantly trained in the latest in online and mobile technology.

We’re happy to sit down with you, help you evaluate your current online footprint, and make recommendations on the steps you can take next to move your business forward. Your customers definitely are becoming more dependent on the internet in their shopping habits and so you’ll need to adapt with them.

Greg Thompson
gthompson@mailtribune.com
Internet Specialist

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