Helping Small Businesses Succeed

My name is Caroline Hernandez. I have an amazing job; I am a Marketing Consultant for Southern Oregon Media Group (SOMG) publisher of Mail Tribune, Joy Magazine, Nickel, Oregon Healthy Living and their partner websites.  At SOMG I also have the opportunity to assist businesses with Google AdWords, website design, online marketing and so much more!

Marketing StrategyMy position fulfills me because I have the opportunity to advise small businesses on their budding business plan.  I listen, analyze and prepare marketing plans.  The goal: Make that business top of mind with the consumer, so when the need arises the customer is at your door!

In the initial appointments with my clients, I do a Needs Analysis to ascertain the following:

  1. What’s motivating you to do what you’re doing?
  2. Who’s your audience?
  3. Who would you like to draw to your business?
  4. Who is your competition?
  5. Whose Marketing Campaign inspires you?
  6. What amount of funds did you allocate for your marketing budget?
  7. What are your slow months? Busy Months?
  8. What type of other marketing are you doing?
  9. Are you keeping a list of your customers to retain data and for upcoming promotions?

A media mix is the best means of attracting customers to small businesses in Southern Oregon.


At SOMG we utilize the expertise of CMB (Clark, Martier and Bartolomeo, Inc.) We utilize their data about our audience and the Jackson county population to match your message with the audience.

At SOMG we have created the perfect media mix for small businesses.

This package encourages frequency through both online and print vehicles at a low cost of entry.  This allows the business to be associated with a trusted news source while gaining great top of mind awareness among the county’s local consumers.

The package includes space in the Mail Tribune and Daily Tidings print editions, an online display advertisement that links directly to the businesses website (don’t have a website- we can do that too); an enhanced local business listing on the county’s most trafficked site and online coupons.

I am proud to say I have been able to assist many small local businesses utilizing this package and others.  To help the needs of these inspiring businesses makes me realize why I do what I do.

If you’re interested in learning how we can help you grow please feel free to contact me anytime.

Caroline Hernandez
Marketing Consultant

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