So You Want to Get in Front of an Audience Ready to Buy?

It’s the golden ticket, the perfect match.  Local businesses with unique and affordable offerings.  A local audience that is looking to buy.  What do these two things add up to?  The Nickel!

shutterstock_12488059The Nickel delivers a powerful group of consumers through its distribution of 24,000 copies each week throughout Jackson and Josephine counties.  Throw in some distribution to Northern California and you’ve got an amazing advertising vehicle.  The Nickel is a “shopper.”  In other words, it’s a publication that is all advertising, no editorial content.  A mix of classified and display (or multi-column graphic) ads, The Nickel is a publication that people pick up with one thing in mind…. finding quality local businesses and spending money.

If you are looking to grow your business with a loyal group of individuals, think of The Nickel.  With extremely affordable rates, The Nickel is a cost-effective way to get your message in front of a dedicated audience. The Nickel comes out once per week (on Thursday, every Thursday).  Because it’s chock-full of exceptional services, promotions, offers and low prices, it’s a piece that has a week-long shelf life.  People hold on to The Nickel.  In addition, The Nickel is re-stocked at major locations throughout the week.  Nickel shoppers are eager to get their hands on it.  In fact, I’ve seen it myself; people wait outside the office on Thursday morning to get first dibs on a fresh, brand-spanking-new Nickel.

Nickel readers are a diverse and growing audience that are on the look-out for a variety of goods and services. The Nickel lists everything from apartment rentals to gate posts.  New cars and pre-owned cars.  Refrigerators and greenhouses.  Fresh meat and insurance. Garage sales and attorneys.  It’s a smorgasbord of quality businesses, and the Rogue Valley is full of folks looking for the right place to spend their money.

enginemirrorHere’s a few statistical tidbits:

  • The Nickel was read by 23% of local adults in the past month (21% in the past week).
  • Nearly four in ten (38%) area residents indicated that they read a local weekly newspaper or shopper in the past month.
  • This number rose to 42% among 55+ year-olds.

The benefit to our community is an easy-to-find, local guide to amazing products and values.  The benefit to advertisers is access to a local, devoted readership that is all about pulling cash out of the wallet to get the perfect product or service.  The Nickel is the place to shop and the place to put your marketing message.  Give us a call to get your distinctive business in front of a remarkable Rogue Valley audience.

Amy MacLennan
Marketing Consultant

Source: Clark, Martire & Bartolomeo Market Study, 2009

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