The Benefits of Business Website

The business world is constantly evolving as competition gets tougher and small business owners have to be more progressive than ever before just to keep up with the competition.

One of the best ways for your business to move forward no matter the size and increase revenue is by having a professional website. A custom and functional website is not as expensive as you might think and when done properly can give you more return on your investment than almost any form of advertising or promotion you can find.

How often do you search for a particular business or service online, realize they do not have a website and little information to compare to others? Nowadays, consumers spend hours researching potential businesses, products and services prior to making an educated purchase. Don’t miss out on the opportunity to give your customers and potential customers the information they want and need to make an educated purchase decision by foregoing a company website. Even if you are the only business in your local market that carries a particular product you are competing for local customers with everyone that sells your product or a similar product online.

If you need more convincing here are a few reasons why your business needs a website NOW:

A website will help you build a professional image

A professionally designed website is one of the best ways to instill confidence in your potential new customers who are not familiar with your company already or even increase the confidence of your existing customer base. It gives the customer the impression that they are dealing with a company they can trust and will generate a sense of respectability with your service and/or product.

Information is available 24/7

You are able to communicate address, phone numbers, fax numbers, hours of operation special offerings, directions, what you do and don’t carry, the prices, how one of your services “works”, and yes you are open on Sundays too. You’d be surprised how much a website will take off your shoulders while simultaneously driving business to you. Web pages serve the customer 24 hours a day, seven days a week. Consumers are increasingly becoming busier and busier every day and by providing information and services online you are able to attract the people who are simply just too busy to handle all their needs during their 9-5 workday while working around your 8-6 office hours.

Evolution of how people search for your number

More Americans than ever before have high-speed internet access at home or work or both and as technology for web browsing is increasingly in the palm of your hand with an increase in smartphones and tablets consumers search for businesses through traditional means like the yellow pages less and less. Almost every employee in the country that gets paid more than $30,000/year has a computer at their desk and a whopping 85% of college students have their own personal PC while few have a copy of the yellow pages nearby. As habit, they will simply jump online to find what they are looking for before they hunt down the one copy of the yellow pages that was left in the break room or on their dorm floor.

Reaching your Target Demographic

The internet is arguably the highest mass-market demographic available, mostly consisting of college educated consumers making high salaries. These demographics are the ones who will be going online to do product and service research, looking for general business information, and seeking that automation and convenience.

Inexpensive and Almost Risk Free

How much do you pay to lease the space for your business? A website is your storefront at all hours of the day. For an initial investment and low cost to host, your website will have paid for itself in no time and your benefits far outweigh the cost. There is virtually “no risk” in having a website for your business. You can easily customize your website and make changes at your convenience. You can do as much or as little as your business goals and budget allow. When people first began to adopt the internet these benefits would have been very costly and out of reach of the average small business owner. However, while every other advertising medium has increased in price over the past decade, website development and hosting has decreased significantly.

Being Found

Without a website, you simply do not exist to the average consumer. If you don’t have a website consumers can’t find you. So, if your website either didn’t come up in the search engine or perhaps you do not have a website at all, you are losing out to your competition. For me and many other consumers, you didn’t even exist when I was making a decision on whom to do business with. So, first you need a website, and then we can discuss Search Engine Optimization and Marketing.

Sandra LaNier
Marketing Consultant
slanier@mailtribune.com

 

 

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