Making Value Based Marketing Decisions

Make it a value based decision and you will be successful!

What if I told you could reach everyone that drives down Main Street on a Friday afternoon with your message for $50? That’s sounds pretty good, doesn’t it? Yes it does! I’ll take it!

Wait a minute…

  • How many people drive down Main Street on a Friday afternoon?
  • How many of these people are a good fit for your business?
  • How many of them do you expect to retain your message and act on it?
  • How are you going to track who saw your message?
  • How will you track how many times your message is seen by these drivers/ passengers?

If you don’t know the answers to all of these questions, then you have not made a value based decision with your $50.

How do you turn this into a value based decision? By researching and knowing this data BEFORE you choose a marketing program.  If you currently have a marketing program – ask yourself these questions.

  1. What type of audience am I reaching?
  2. Am I marketing based solely on the price of the program?
  3. How often is my message reaching my target audience?
  4. How am I tracking the results of my current marketing program?
  5. What are my competitors doing?
  6. Is my media/marketing consultant doing his/her job by showing me the value of my program?

If you cannot answer these questions- you need to start the research today!  Your consultant for whatever media you are currently engaged in should be able to show you the value of your program easily. If they cannot, I would suggest finding a media consultant who can.

At Southern Oregon Media Group we are focused on value propositions. We are dedicated to finding the best fit for your business whatever the media type. We are able to consult with you on print, online, magazine, radio, TV, outdoors– anything you can think of. We encourage a media mix within all marketing programs ONLY if the value can be shown.

Our Media Consultants are experienced, knowledgeable and can help you decipher and decide the best value driven program for your marketing dollars!

Lisa Lawrence
Retail Advertising Manager
llawrence@mailtribune.com

 

 

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