What Does it Mean to Be Found?

Have you ever wished you knew what customers were saying about your business? What about the competition? Ever wonder what your customers think about your service or how they feel about specific products? Would you like to respond to misconceptions customers may have about your business? These are all valid concerns for business decision makers. You now have the ability to highlight your strengths and handle your negative feedback. People take to sites such as Yelp, Facebook, esouthernoregon.com, and over 8,000 others to air their good experiences and help potential new customers to decide between you and your competition. With the reputation management tools found in Southern Oregon Media Group’s BE FOUND! package, you will be notified of the customer reviews from all of these sites. You can easily thank customers for positive reviews and help to heal the wounds of a bad experience before they affect other potential customers. This time saving tool can allow you to put yourself right in the middle of your word of mouth advertising and influence how it helps or hurts your business. We all know that a negative review is bound to happen, but you should have the ability to handle the situation and change that customers mind. Customers are also relying more on sites like Google, Yahoo!, and Bing to tell them at a glance where you are located and how to get in contact with you. What if when they found you the address is listed incorrectly, the website listed is not yours, or your listed phone number is for a competitor? This is going to happen when you have to claim your listing on over 350 websites. With the BE FOUND! package your business information will be verified and claimed on all of these sites – automatically. You will see where you are listed and keep the internet up to speed on changes that may affect how potential customers find you. Don’t let the freedom of the internet allow your competitors to skim your bottom line, take control of how customers connect with you. As a part of the Promo Pak portion of the BE FOUND! package you can also keep customers up to date on your sales and specials. List 3 deals or coupons on esouthernoregon.com, mailtribune.com and dailytidings.com and track their results by being notified of the number of customers that click them. It allows you to know how effective your coupons are and allows you to change them based on customer needs. Think of having the ability to know when someone is clipping your coupon out of the paper before they bring it in! According to Marketing Blacksmith, “Coupon sites are the third fastest growing category of websites. The value of online coupons redeemed in 2009 was $8.3 billion in the US alone. That figure is expected to triple by 2015.” Don’t you want your portion of the estimated $24.9B pie? Take control of your online reputation and maximize your digital presence with the BE FOUND! tool from Southern Oregon Media Group. Change what customers think, drive traffic through your doors and track how your customers feel about your promotions. If you want to know more about how your business is talked about on the internet then give me a call!

Josh Hanson
Marketing Consultant

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