Internet Marketing Rule #3

Your business needs to Be Found.  Pew Research found in 2010 that over 6 in 10 adults in the US research products online before they buy.  Yes, that number includes people right here in southern Oregon.  No, that number hasn’t gotten any smaller in the months since.  With the explosive growth of new mobile devices such as smart phones, iPads, and tablets the number has most assuredly increased.

What does this mean to your business?

  1. Your customers need to find you – and find you easily.  When they are looking for you online.
  2. You have more competitors than just the ones that are down the street.  You are now often competing with businesses across the country or even around the world.
  3. Your customers may be connecting with your competition while they are in your store.
  4. It can also mean that your web presence helps extend your reach.  Customers can learn about your business while you are closed or even if they don’t live close by.

See?  It’s not all bad.  Not if you embrace the change that is taking place around us.

Where Do You Start?

There are two options, really.  The first is to choose to become an expert in internet marketing.  You only have to master (1) Search Engine Optimization, (2) Graphic Design, (3) Animation, (4) Ecommerce Security, (5) Social Media Marketing, (6) Email Marketing, and (7) Banner Ad Marketing.  Well, there’s more than that any more, but those are the basics.

The second option is to meet with one of the highly trained consultants at Southern Oregon Media Group.  Each is trained in all of the areas above and empowered to share that knowledge with you.  The advice is always free of charge too.  You may choose to then leverage the power of the Marketing Blacksmith team of specialists for at least part of your marketing plan, but the choice is always yours.

Your customers are looking for you online.  Your job is to help them by making it easy for them to find you.  SOMG’s job is helping you to do just that.

Greg Thompson
Digital Manager
gthompson@mailtribune.com

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