Internet Marketing Rule #4

You’ve worked so hard to get potential customers to your site. Of all the websites in the entire world, they found yours! Now you have to make sure that they realize just how lucky they are. This is where art blends with science. Your web page needs to reassure them that they are about to find EXACTLY what they are looking for!

This means that you need to put on your customer hat for a minute. Why DO people come to your website? And does your site help them with the answer to that question? Here are some common questions that may be from your customers…

  • What is your phone number?
  • Are you nearby?
  • Are you open?
  • Restaurant – Can I see your menu? What are today’s specials?
  • B&B – Do you have any rooms? What’s for breakfast?
  • Retail Store – What are your newest arrivals?

As you can see, these questions are pretty basic. Many, many websites in southern Oregon fail to answer them quickly though. And if this is true for your site, your customers will bounce back to Google and look for a site that does help them out.

This is where our Marketing Blacksmith group can be a huge help to you and your business. The design team can help you be the website where these frustrated customers end up! Be the business that answers the questions your customers have – plus the customers that tried to buy from your competition and couldn’t get the help they were looking for.

So your homework assignment today is to look at your website like a customer. Does it help them as well as your best employee does? If not, let’s talk about how it can be better. As always, our consultation time is free of charge.

Greg Thompson
Digital Manager


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