Can they find you?
A funny thing happened on the way to the recovery from the recession. Technology happened and some businesses adapted. They invested in a website, or a better website, a mobile website, and social media. Customers found these improvements helpful. Customers started to shop with these businesses that made it easy for them to do so. So many of us have less to spend these days and so we like to research where we spend so that we get the best bang for our buck. These businesses have by and large pulled themselves up out of the recession as evidenced by news of hiring and expansion.
They ended their recession not by waiting for the general population to all get rich again, but instead by increasing their market share – by taking customers away from their competitors.
For the foreseeable future, that’s the best chance any local business has to grow. What can your business do to make it so that it is easier to do business with you than your competition? There are lots of little things that come to mind, all in the name of providing better customer service. In fact, most businesses that I talk to today point to their service as a competitive advantage. That is 100% necessary. If a customer has found you, what can you do to make sure that they love their experience with you? Figure that out and do it over and over and over again.
However, there’s a step that proceeds that one that may be even more important, and in Jackson County often over looked by our local businesses. This missing step, is to make sure that your customers can find you when they are looking for you. In 2012, this means being available on the internet – and more specifically on the 1st page of the Google search results.
Google reports that across all searches on their site, 96% of all searchers never make it past the 1st page. Google will return thousands, if not millions, of possible results each time your customers look for you. However, your customer seems satisfied with the 1st 10-12 recommendations. If you aren’t one of them, your business is invisible, and the likelihood of you making that sale is somewhere very close to zero percent. If you are among the chosen few, there is a very good chance your phone rings all the time and the recession ended months ago.
If you want to learn more about how well you are doing on all of the keywords that are important to your customers, we offer a free report that will tell you exactly that. Give us a call and let us know to run your specific report for you. If you are still in a recession, you already know that the results aren’t what they should be. Let’s instead talk about the (often easy) steps you need to take to get found up near the top of that all important 1st page.Greg Thompson Digital Manager email@example.com