Author Archives: Mail Tribune Staff

To Like or Dislike. That is the question.

The answer is, to Like. Your website and social media dashboards are, or should be, another “store front” to your business. The ultimate goal is to direct all traffic to your website through social media while impressing current and potential customers along the way. According to Webster’s Dictionary, Social Media is: forms of electronic communication [...]

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The Insiders’ Guide to Co-op Opportunities

As a business owner, if you have not looked into co-op advertising opportunities, you may be missing out on a great source of funding. Co-op is an agreement between a manufacturer and a retailer to share the cost of advertising the manufacturer’s products. Using co-op dollars to advertise your products can draw traffic to your [...]

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Helping Small Businesses Succeed

My name is Caroline Hernandez. I have an amazing job; I am a Marketing Consultant for Southern Oregon Media Group (SOMG) publisher of Mail Tribune, Joy Magazine, Nickel, Oregon Healthy Living and their partner websites.  At SOMG I also have the opportunity to assist businesses with Google AdWords, website design, online marketing and so much [...]

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Magazine Advertising is SO 2011

When you think of the Mail Tribune or Daily Tidings, you think of newspapers. But we are so much more and our name is apt: Southern Oregon Media Group. Because we offer so many media choices and products, it can be a little confusing on where to put your hard-earned advertising dollars. We always encourage [...]

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Why Advertising Is Important to Local Businesses

Henry Ford has been quoted as saying, “the man who stops advertising to save money, is like the man who stops the clock to save time.” So, why is advertising important? Business owners have been asking this question for years, and really the answer is quite simple…to get noticed, drive traffic, and make sales. Below [...]

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    Patti Phillips-Kahn

    Mail Tribune Staff