Author Archives: Greg Smith

Newspaper Advertising – a Destination, not a Distraction

Since most of my life has been spent around the newspaper business, I was giddy when I spoke to my adult children prior to Thanksgiving and they told me how excited they were to go through the holiday newspaper to see all the Black Friday deals. For many searching the Thanksgiving Day newspaper is as […]

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Why You Should Really Care Who You’re Reaching with Your Advertising.

If you fail to do some research, money and time is wasted when that message is delivered to the wrong address, or to put it in marketing terms, or simply in front of the wrong audience.

Posted in Strategy | Leave a comment
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