Take a look at the following video developed by the Newspaper Association of America. It shows just how far the typical “newspaper” reader has come in the last 15 years. News was clearly one of the first industries to be altered by the internet and it is amazing how far we’ve come in response to [...]
You see them in the hands of so many of your customers. You probably have one yourself. You use it all the time – and probably not just to play Doodle Jump. If you own a business in Jackson County, you probably DON’T yet reach out to your customers via these incredible devices – even [...]
Your customers are social media addicts. The majority of us are involved with at least one social media site. In fact a recent study by comScore said that 43% of the adults in the US were on a social media site yesterday! Yes this includes us here in sleepy little Medford. Tap into this new [...]
It’s become the ubiquitous tag line in 2011. ”Like Us on Facebook & Follow Us on Twitter.” How many times have you read, heard, seen this one? Has it EVER convinced you to do what it TELLS you to do? Nope? Me either. Do you see why yet? If not, [...]
According to data from comScore.com from November, 2010 there were an estimated 35,000 smart phones in Jackson County. That number hasn’t gone down since I promise. What does this mean for our local businesses? We’ll let’s start by what it means for you – if you have yours by now – as a customer. What [...]
SEM is known by a lot of names. Obviously to some but maybe not everyone, no matter what you call it, it has to do with the search engines your customers use to look for information on the internet. Marketing also then must mean that it is something your company does to attract [...]
Let’s face it. One of the things you love most about online ads, if you are like most small business owners, is the ability of the readers of a site like the Daily Tidings to instantly click on your ad and land directly on your website. There’s not another type of advertising that so quickly [...]
Before we can even begin to talk about how to make your business the online marketing powerhouse that you came here to learn how to be, we need to talk about how to make your entire marketing strategy a successful one. The internet does not make bad marketing better. So let’s back up a step. [...]
Your company has a story to tell. In days gone by, you’d tell it is small ways, with individual interactions with each of your customers, or in slow ways, such as your monthly newsletter. Business rose and fell with the times, but most businesses could follow some well-worn paths to success. Fast forward to 2011. [...]
