Category Archives: Branding

Building a Successful Brand

Building a good brand is more than just creating a logo, tagline and using a specific color scheme to put on your company’s packaging, bags and letterheads. Successful branding is more about building trusting relationships and emotional connections with your customers. For any business branding should be viewed as the vital aim of any advertising [...]

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“TOP OF MIND” Awareness means everyone knows your name!

Coke, Pepsi & McDonalds’s do it   Yes, they do. What is it that they do? They advertise all of time! Why? Because now they can maintain the celebrity status that they’ve taken decades to build. They’ve weathered lawsuits over hot coffee; they have nutritionists telling us that we are unhealthy because of these products. But [...]

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Branding Your Business: 101

“Pass the Kleenex please.”  ”Google it!”  ”I cooked it in my Crock Pot.”   What do all these statements have in common? The companies who own these products have reached the nirvana of branding – whether or not we are using their products we still use their brand name in everyday language.  Here are some [...]

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    Patti Phillips-Kahn

    Mail Tribune Staff