Category Archives: Print

The New Way to Use Print Media

Mark Dennett has once again shared some timely insights in a recent blog post about whether businesses should continue to use print advertising in their marketing mix.

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Newspaper Advertising – a Destination, not a Distraction

Since most of my life has been spent around the newspaper business, I was giddy when I spoke to my adult children prior to Thanksgiving and they told me how excited they were to go through the holiday newspaper to see all the Black Friday deals. For many searching the Thanksgiving Day newspaper is as [...]

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So You Want to Get in Front of an Audience Ready to Buy?

It’s the golden ticket, the perfect match.  Local businesses with unique and affordable offerings.  A local audience that is looking to buy.  What do these two things add up to?  The Nickel! The Nickel delivers a powerful group of consumers through its distribution of 24,000 copies each week throughout Jackson and Josephine counties.  Throw in [...]

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Magazine Advertising is SO 2011

When you think of the Mail Tribune or Daily Tidings, you think of newspapers. But we are so much more and our name is apt: Southern Oregon Media Group. Because we offer so many media choices and products, it can be a little confusing on where to put your hard-earned advertising dollars. We always encourage [...]

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Designing a Great Ad for Your Business

As a former graphic artist, I used to design ads. On good days, I would have some input into the design, the composition, and the font choices, and could turn out something of which to be proud.  Other days I worked with what was given, loading grainy photos, and scanning hand-drawn logos.  This would lead [...]

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Making Your Print Ads Click

Let’s face it.  One of the things you love most about online ads, if you are like most small business owners, is the ability of the readers of a site like the Daily Tidings to instantly click on your ad and land directly on your website.  There’s not another type of advertising that so quickly [...]

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    Patti Phillips-Kahn

    Mail Tribune Staff