Make it a value based decision and you will be successful! What if I told you could reach everyone that drives down Main Street on a Friday afternoon with your message for $50? That’s sounds pretty good, doesn’t it? Yes it does! I’ll take it! Wait a minute… How many people drive down Main Street on a [...]
I have a confession to make: I’m a sucker for out-of-the-box thinking. I get so excited when I see a company doing something new that I can’t help but participate in any way I can. I do this because I like to see people taking advantage of the opportunities they already have, because it’s fun, [...]
In any business, there will be those times of the year that are lackluster, when we know that no matter what we do, our customers will most likely stay away and spend their money elsewhere. Businesses brace for these times, as many downturns are cyclical in nature and come the same time every year. Other [...]
As most of us know, having a marketing plan is essential to businesses that want to survive and prosper. As a Marketing Consultant with Southern Oregon Media Group, it is my responsibility to help small to medium size businesses develop marketing plans that will grow their business. I had the privilege of working with [...]
My name is Caroline Hernandez. I have an amazing job; I am a Marketing Consultant for Southern Oregon Media Group (SOMG) publisher of Mail Tribune, Joy Magazine, Nickel, Oregon Healthy Living and their partner websites. At SOMG I also have the opportunity to assist businesses with Google AdWords, website design, online marketing and so much [...]
If you fail to do some research, money and time is wasted when that message is delivered to the wrong address, or to put it in marketing terms, or simply in front of the wrong audience.
Henry Ford has been quoted as saying, “the man who stops advertising to save money, is like the man who stops the clock to save time.” So, why is advertising important? Business owners have been asking this question for years, and really the answer is quite simple…to get noticed, drive traffic, and make sales. Below [...]
Before we can even begin to talk about how to make your business the online marketing powerhouse that you came here to learn how to be, we need to talk about how to make your entire marketing strategy a successful one. The internet does not make bad marketing better. So let’s back up a step. [...]
We welcome you to the first post of the Southern Oregon Marketing Coach blog. As the Advertising Director of Southern Oregon Media Group I look forward to my team and I having another way to share pertinent online and print marketing information with local businesses. Updated once a week the SOMC will provide information geared [...]
