You’ve probably seen this already. I also probably don’t care.
But if I say “Carrie,” “Stephen King,” “viral marketing,” “coffee shop,” and “telekinesis,” and you still don’t know what I’m talking about, I’ll set the stage a little more elaborately.
“Carrie” is a book by Stephen King. It’s about an awkward high school girl with zero friends who’s raised by her hyper-religious mom. She’s teased constantly, belittled by her peers. But here’s the thing, she’s also basically an honorary member of the X-Men. Telekinesis is her forte. As U2 says, “She moves in mysterious ways.”
Throw in prom and a couple REALLY mean teenagers with a vendetta against her, and you’ve got the ingredients for the most frightening anti-bullying yarn ever written.
The film was adapted in the 70s. In a word: goofy. The good news – in my mind, at least – is they decided to remake it. It’s set to open Oct. 18 and has an A-grade cast.
But the film’s marketing department apparently decided to take matters a bit further than the typical 2-3 film previews, TV and newspaper ads. They headed to a coffee shop in the West Village in New York City. They set up numerous cameras and proceeded with one of the more elaborate hidden camera pranks I’ve seen. The results are marvelous. See here: