Let there be light – 4 easy ways to improve your home’s lighting

If there is one essential ingredient you need to consider when decorating your house, that’s lighting. Not many of us put much consideration when choosing the bulbs and lighting fixture for their home, leaving them for last when it’s actually one of the most important aspects that can make or break a room. 

Lighting does much more for a home than just brighten up dark corners. It affects your emotions, gives a sense of openness, inspires productivity and motivates you. This is why it is more important than décor objects and wallpaper choices. 

So, without further ado, here’s what you can do to create a beautiful, well-lit home.

Mix things up

If you think one source of light is enough for a room, then prepare to get your beliefs shaken. Most interior designers will advise you need to invest in layered illumination. 

Ideally, every room should have an overhead lighting fixture with a brighter LED light, to serve as the main source. Then, depending on the purpose of the room, you need to add task lighting. This could mean a lamp over your desk, kitchen counter or nightstand, to aid you with tasks that don’t need a fully lit room. Last but not least, accent lighting is meant to give the room more depth, accentuate certain corners or simply add to the ambience. 

Take into consideration room orientation

When you plan how much lighting you need to brighten up a room, you need to consider how that particular room is oriented. If, for example, you have a north-facing living room, this means it won’t be getting as much natural sunlight, so you need to compensate by adding more artificial light. Focus on lighting up the north wall, to give the feeling that the light is coming from outside. 

If the room is facing east or south, then you are lucky, and you can go a little light with the lighting. Focus on a main source of light, such as a pendant light, and then add a few task lights to complete the space. 

Play with ambience

If there is one thing you must absolutely do when it comes to lighting, that’s installing dimmers everywhere. Put dimmers on each individual fixture instead of on the main panel, so that you can easily adjust them one by one when necessary. It may sound like a costly investment at first, but you will be thanking yourself later on. Not only will you be able to control how much light you need and your eyes won’t have to deal with that much brightness, but your electricity bill will be considerably lower as well. 

Don’t hate your bathroom

When choosing the lighting for a bathroom, most people go with those small fixtures that hang above or on the sides of the sink mirror. These fixtures can be used for ambience, but they are not good as a main source of light, because they cast shadows that are not very flattering for whoever looks in the mirror. 

Don’t hate yourself, your guests and your bathroom and choose to go with a main source of light that is placed about 66 inches off the floor, so that your face is properly illuminated. 

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Running Efficient Software Projects using Six Sigma

Applying Six Sigma to software projects is not quite the same as applying it to product or process quality improvement in manufacturing. However, there is a misconception that it applies doesn’t apply to software projects. The truth is that the techniques and tools of Six Sigma can help software companies.

Of course, software projects are different and this has to be taken into account for successful implementation. There are many differences between software and manufacturing.

Software projects are non-repetitive; they involve unique input and output, cognition, visualization and external factors like skills and knowledge of employees. Despite these differences, when Six Sigma is adopted by software companies, it results in fewer defects, faster delivery and increased customer satisfaction.

Another factor that can affect Six Sigma implement is the training of those who implement it. Peter Peterka, Managing Partner of Global Six Sigma, has many years of experience in applying Lean Six Sigma and the company offers Master Black Belt and various other training programs to make sure individuals are fully equipped to apply Six Sigma in companies, including software companies.

Assess and characterize an organization

Many software projects fail because of poor requirements due to stakeholders not being represented or participating late in defining requirements. A Six Sigma approach solves this problem.

When identifying a proper path for Six Sigma implementation, it helps to ask the following questions. What is the history of an organization, its age and its culture? Is leadership on board? What is the maturity of process and measurement systems? What needs to be accomplished and by when?

Proper use of Six Sigma tools

Six Sigma uses a DMAIC model (define, measure, analyze, improve and control). Each phase has a clearly defined input and output and a number of quality tools are used in each step. This can be used from the gathering phase of a software project to ensure that the right problem is being solved.

Clearly identifying the customer’s requirements has an impact on the proposed solution. When Six Sigma tools are properly used, they help in focusing on the high-value system components.  

Evaluating processes

Software companies are able to evaluate processes such as unit testing and integration testing as well as code and design reviews. Using Six Sigma tools and techniques, they can find variations or causes of defects and prevent them. This ensures that every stage of software development runs efficiently.

By introducing intervals of analysis into every phase of project activity, it is possible to quickly zero in on issues affecting the development of the software.

Every phase from concept, acquiring resources, systems specification, development and testing to rollout and maintenance goes through interval analysis or tollgates to make sure problems are caught early and that every aspect of a project comes under scrutiny.

Cost misunderstandings

Some software companies are under the misconception that using Six Sigma is very expensive. As it focuses on quality right from the start of a project, the cost to improve quality is minimal. When waiting right up to the testing phase to find defects, the cost to company to fix them can be very high.

Software companies who have used the Six Sigma approach find that it works well when applied correctly and the pricing is not a deciding factor then. Misconceptions and negative opinions about its application in software projects are often based on misunderstandings of a Six Sigma approach.

Software companies are choosing to use Six Sigma, especially for mission-critical and complex projects, finding it has an impact on their bottom line. It reduces the rate of defects and poor quality, improves processes, reduces customer complaints and enhances market share.

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Climbing Mount Kilimanjaro Without the Crowds

Not only is Mt. Kilimanjaro Africa’s highest mountain, but it is also a challenging climb that you will find very rewarding. The beauty of the mountain itself and the view from the top are enough to motivate even the most exhausted climber to keep going.

Frequent climbers who have summited Mt. Kilimanjaro cite it as one of the best climbs they’ve ever had. For this reason, the mountain has become a popular tourist destination. With so many people climbing the mountain, how can you enjoy your climb while avoiding the crowd? Here are some ideas to consider.

Pick your route carefully

Like any other mountain, there’s more than one way to get to the top of Kilimanjaro. While some are very common, there are other roads that are infinitely less traveled by. The two most popular routes are the Marangu and Machame routes. So, you should avoid them.

The other routes you could use are the Lemosho, Shira, Rongai and Umbwe trails, and the Northern Circuit. They all converge once you get higher up the mountain, but if you use one of the lesser-known routes, you’ll have the solitude you desire for most of the trek.

Don’t go it alone

Very few people embark on the climb alone, which is just as well as it can be perilous. You should make sure you’re registered to travel in a group with an experienced guide. However, you do have a choice about the size of the group you climb the mountain with. 

Your climb Kilimanjaro cost might well be a little higher if you opt for a smaller group or a private climb. However, with more attention from your guides at Climbing Kilimanjaro, you’ll undoubtedly get more out of the experience than you would if you were stuck in a group of 20. You’ll get a whole lot more for a few dollars extra, which is money well-spent.

Choose a less busy campsite

There are set campsites along each route as you climb Mt. Kilimanjaro. Once you make camp, you’ll share the space with other climbers. While this is inevitable, there are some lesser-used camps that might afford you the privacy you would prefer. 

Bear in mind that using some of these camps might require you to pay an additional fee. You will also need to make sure that your tour guide company sources the necessary special permits for you.

Avoid climbing at a full moon

During a full moon, the paths up the mountain are well-illuminated at night. This is one of the most popular times of the lunar month to climb Kilimanjaro. Tour companies base special packages around people wishing to summit the mountain at a full moon.

There is going to be a rush of climbers making their way to the top of Mt. Kilimanjaro for the full moon experience. If you don’t want to be part of the crowd, book your trek during a different phase of the moon.

Climb during off-peak seasons

Most people climb Kilimanjaro between July and October or December and February. These are the area’s dry seasons. During November, the rainy season is in full swing, and few guide companies operate at this time. 

However, you have the option of climbing the mountain in March or June. The weather is slightly unpredictable in these months. If you’re prepared for some unexpected inclement weather, consider going during one of these months.

Because few people opt to visit Kilimanjaro in March or June, there won’t be too many people on the climb. You’ll be able to enjoy the solitude the mountain affords climbers for such a short period of the year. Explore the routes on the northern side of Kilimanjaro, as they get less rain than the others.

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A Tummy Tuck Does What Diet and Exercise Can’t

Sometimes, despite all your efforts at dieting and exercising, you just don’t see the results you’re looking for. You may have lost weight but you still have folds of excess skin you can do nothing about. Perhaps your abdominal muscles are weak and separated from pregnancy and childbirth. In these cases, a tummy tuck procedure can be of great benefit. 

Choose the right plastic surgeon

The tummy tuck procedure involves making an incision across your lower abdomen and pulling skin and tissue away from the underlying muscles. The excess skin is removed and the underlying abdominal wall is tightened before the incision is sutured. Choose the right plastic surgeon for this procedure and you can be sure you will get the best results. 

A board-certified plastic surgeon will have the highest safety, health and aesthetic standards. If you live in Austin and you’re considering a tummy tuck, make sure you seek out the best plastic surgeon in Austin. Looking at a portfolio of before and after photographs is one of the best ways to decide on a plastic surgeon. 

Besides having the right credentials, you need to feel comfortable talking to your plastic surgeon. Your plastic surgeon will need to assess your health and see whether a tummy tuck procedure is the best option for you. You must be honest about your lifestyle and your goals and don’t be afraid to ask questions. 

What to expect after the procedure

A tummy tuck can be a life-changer if you’ve done the work to lose the weight but you can’t do anything about those unsightly folds of abdominal skin. If your abdominal muscles are weakened and separated due to pregnancy and childbirth, it can also be of great benefit. 

You will look less flabby and slimmer after a tummy tuck procedure but if you’re expecting to suddenly have abs and look toned, you will be disappointed. If you’re expecting all your stretch marks to disappear, you need to realize that only those located on the excised skin will no longer be visible. You can speak to your plastic surgeon about other options for removing stretch marks. 

Is there another way to deal with stubborn tummy fat?

A tummy tuck procedure is the best way to deal with excess skin and separated abdominal muscles but liposuction is the best way to deal with stubborn belly fat. Liposuction involves making small incisions at targeted areas and inserting a small metal tube to vacuum out the fat. Ultrasound or lasers can be used to melt the fat and make it easier to remove. 

A liposuction can be done at the same time as a tummy tuck and as many people have both excess skin and fatty deposits around their midsections, combining the two procedures can help them reach their goals. 

Advice for potential tummy tuck patients 

Patients with high blood pressure and smokers are at greater risk of bleeding during a surgical procedure. Patients who have high blood pressure need to make sure that it is well under control before the procedure and smokers should stop smoking about three to four weeks before surgery.

People who want a tummy tuck procedure should first consider some lifestyle changes. Those who are significantly overweight should consider adopting a diet and exercise program first. It’s best to perform a tummy tuck if weight is stable. 

A tummy tuck can’t prevent weight gain and the results are diminished by any weight gain afterward. When you’re living a healthy, active lifestyle, you’ll get the most benefit from having a tummy tuck procedure. Being in great health can help you to heal faster and maintain the results over time. 

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The Causes of Foundation Water Damage and Tips to Guard Against It

The destructive power of water is evident to anyone who has seen a storm surge or a river bursting its banks. However, water can do more damage than merely destroying structures. Pooled water in and around your home can cause foundation damage, which will compromise the integrity of the structure over time.

What is foundation water damage and what causes it?

The presence of water anywhere around your house can become problematic. It seeps into your foundation and causes cracks and weakening. With the passage of time, foundation water damage can cause the collapse of your home.

Foundation water damage is caused by the prolonged presence of water. It can come after a flood when the water lies around the foundations for days or weeks before it drains away. The water could also get into your foundation from leaks in your roof that trickle down the walls, or from damaged water pipes.

Tips to guard against foundation water damage

Be proactive

Don’t wait until you’re experiencing a flood to assume that there will be foundation water damage. It could already be happening without your knowledge. To protect your home’s foundations, there is no room for complacency.

When it comes to your attention that you have a problem, immediate action can save you thousands of dollars in repair fees. Delaying the repairs only compounds the damage, and that will inflate the final bill you’ll need to pay.

Inspect your roof and gutters regularly

Rood leaks can cause severe damage if left unrepaired. You need to check your roof at least twice a year to make sure that none of the tiles or shingles have been damaged. If you see a problem, contact a roofing company. It’s best to have the roof repaired by a professional.

Gutters become clogged with debris, such as leaves and silt. The debris prevents the water from getting out of the gutters and into the downspouts. The water stagnates in the gutters and can cause them to develop holes. 

The gutters may also overflow, and the excess water runs down the walls of your house and lands close to the foundations. It pools there and drains into the soil around the foundations, allowing the moisture to soak in and cause cracks. Gutters should be cleaned at least twice a year, especially after autumn if many trees shed their leaves in your area.

Check the gradient of the area around your foundations

The ground around your home should slope away from the foundations, and not toward them. The further away you channel water from the foundations, the less chance there is of any damage. When the ground slopes down toward the foundations, it causes the buildup of excessive levels of moisture.

When water leaves the gutters via the downspouts, it should run down and away from the building’s foundations. If necessary, you can buy precast downspout channels that prevent the water from pooling too close to the foundations.

Don’t allow water to collect in your basement

Your basement is the first place that will be damaged in the event of a flood, and it is also closest to your house’s foundations. Should water accumulate in your basement, minimize the potential for damage by responding swiftly. Many homeowners install a sump pump in their basements so that they can get dispose of excess water.

Bear in mind that a sump pump won’t be able to cope with severe flooding, and you’ll need the help of professionals to clear your basement. A sump pump cannot function effectively with a tremendous deluge of water from a storm or a burst pipe.

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5 Road Trip Tips for a Safe and Comfortable Drive

Road trips can be enormous fun for the whole family. This is particularly true when you prepare well for your road trip. Taking the necessary measures to ensure that your trip will be comfortable is an important consideration. 

Making every effort to guarantee a safe road trip is right there at the top of the list too. The best way to look forward to a comfortable 8 or 12 hours or more on the road is to prepare for the occasion.

Prepare your vehicle tires ahead of time

A basic for a comfortable road trip, and one that gives you peace of mind, is to prepare your vehicle in advance. Make sure that your tires are all roadworthy and filled with the right amount of air when loaded. Be sure to check that your spare tire is pumped full of air and is in good condition. 

Pack a tire repair kit into your vehicle just to be on the safe side. While doing that, check that you have all the necessary equipment to change your tire should you get a puncture along the way.

Check vehicle fuel, oil and water levels

When last was your vehicle serviced? Double-check your maintenance records in advance of your road trip to be sure that your car is roadworthy. Was it a minor or major service and have you attended to that persistent rattle that you’ve recently noticed?

Getting stuck in the middle of nowhere because you didn’t follow up on vehicle safety is going to be timely and costly. Other than the major issues, make sure all your fuel, oil, and water levels are appropriate for a long road trip. Getting the basics out of the way will add up to a far more comfortable trip, and peace of mind.

Getting on the road

Get enough sleep the night before you’re due to start your trip. Pack most of your luggage into the car the night before. Only once you begin your trip should you pack in your underseat luggage where you can conveniently reach it as needed. 

You may want to pack in snacks, a change of clothes, or books to read. Packing in warmer or cooler clothing nearby is ideal. The last thing you want is to unload all your luggage to get to a change of clothing that accommodates changing weather patterns across states.

Pace yourself well

You might have wanted to get off to an early start to avoid peak hour traffic, but don’t push yourself for the rest of the day. Allow yourself to enjoy your trip and stay safe by stopping every 2 to 3 hours to stretch your arms and legs. 

Stopping to stretch regularly is essential to reduce the production of clot formation in the body. Studies indicate that sitting for 4 hours increases the risk of this occurring. This is why regular stops to stretch your body, improve circulation and decrease the risk of cramps, is vital to a comfortable road trip.

Get enough rest on your road trip

It is critical to remain awake and alert on long road trips. If you don’t have a co-driver to help with driving, then you need to take breaks to rest. Regularly stopping the car to get out and stretch is vital for your physical wellbeing and your mental outlook.

If you’re the only person driving, then it is even more important to take regular breaks outside of fuel stops. Be sure to also book a hotel room ahead of time so that you can get enough sleep if your road trip is longer than 10 hours. By making good choices, your trip can be comfortable and enjoyable.

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What is Excessive Force? Is it Battery?

When police officers arrest a suspect, they have a right to use the amount of force they consider reasonable. Excessive force refers to force in excess of what is considered reasonable. When a police officer uses excessive force, it is possible to hold the person liable. 

When to file an excessive force claim

To file an excessive force claim, you must be able to prove that the police used force in a manner that violated your constitutional rights. When your Fourth Amendment constitutional rights have been violated, a lawsuit that alleges excessive force is a federal claim. 

As excessive force is not specifically defined under federal law, judges and juries must determine whether a reasonable officer would have used the same amount of force in similar circumstances. 

Factors that must be considered

The courts will consider many issues, such as whether a suspect posed a threat of danger to officers or the general public or was simply running away. 

They will determine whether it would have been possible to tackle a suspect or whether using a weapon was justified. Another factor they will take into consideration is whether a suspect is being arrested for a violent or a non-violent crime. 

How much force is used often depends on the circumstances and so each case has to be decided on its own merits, taking into account all the circumstances. For example, it may be considered reasonable to use force against a suspect who doesn’t obey verbal commands and attempts to grab an officer’s weapon. 

Police brutality and planted evidence

The Walter Scott case is one that involved police brutality and planted evidence. Police brutality lawyers involved in this case had to know about civil rights issues, excessive force and planted evidence to get a conviction. 

Officer Michael Slager pulled Scott over for an allegedly broken taillight and when Scott fled the scene, Slager fired multiple shots at him. In a cell phone video that captured the events, he was seen placing his Taser next to Scott’s body. It was eventually ruled that Slager had used excessive force and he was sentenced to 20 years in prison. 

Excessive force under the 8th and 14th Amendments

Reports about excessive use of force usually involve the arrest of a suspect and in such a situation, the 4th amendment applies. However, if the individual is a convicted prisoner, other amendments come into play. 

Convicted inmates are protected under the cruel and unusual punishment clause in the 8th amendment. An officer must use force sadistically or maliciously with the intent of causing harm. There is, therefore, a higher threshold to meet than required under the 4th amendment. 

The situation is even more complex if a suspect has been arrested and is in custody but has not yet been convicted of a crime. Excessive force in such a situation is considered a 14th amendment violation and a plaintiff has to prove that an officer was intending to ‘punish’ him or her without a legitimate purpose.

Is excessive force a kind of battery?

As the definition of battery tends to vary from state to state, it will help if you find a local lawyer to handle your case from USAttorneys.com

Battery refers to the act of intentionally making offensive physical contact with any person without the person’s consent. So by definition, excessive force does fall into the civil battery category. When suing the police for excessive force under state law, it may be referred to as battery. As the consideration and underlying facts are the same, a plaintiff filing battery and excessive force claims will usually win or lose both. 

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5 Simple Diet Improvements for Mesothelioma Patients

Patients with mesothelioma who are undergoing treatment need the right kind of diet to support their immune systems and give them the best opportunity to recover. Treatment for this type of cancer can cause digestive system issues and the side effects are often nausea, diarrhea, constipation and loss of appetite. 

Patients may feel too sick or tired to eat but not getting enough nutrition can make them feel worse and they may start to lose muscle mass. Improving their nutrition can be challenging but here are some simple ways to do it. 

Increase protein

Mesothelioma is a type of cancer that affects the mesothelium or thin tissue layer covering internal organs, most commonly the chest wall and lung linings. The primary cause is asbestos exposure as inhaling the microscopic fibers damages the cells. Having enough protein in the diet helps patients to rebuild damaged cells, gives them energy and reduces muscle loss. 

The body takes longer to process protein so it provides more sustained energy than eating starches that digest quickly. Eggs, lean chicken, pork, beef or fish are all good sources of protein. Beans, nuts and peanut butter are other foods high in protein. Patients could benefit from eating scrambled eggs, salads with seeds and snacks like nuts or roasted chickpeas. 

Reduce sugar

Cancer cells love sugar, taking it up at a higher rate than normal cells. Sugary foods may make a patient feel full but don’t provide the nutrition they need. Patients who aren’t able to eat as much have to make sure that what they do eat offers the most nutritive value. 

Substituting a sugary snack with a piece of fruit can satisfy a desire for something sweet. The sugar fruit contains doesn’t affect the body negatively like refined sugar. 

Get enough fluids

When undergoing treatment like chemotherapy, vomiting and diarrhea can cause dehydration. When a patient is dehydrated, the heart has to work harder because the blood is not flowing as quickly.

Patients must drink enough when undergoing treatment, even if they don’t feel thirsty. It is a good idea for them to always have a glass of water at hand and take sips throughout the day. 

Eat cancer-fighting foods

Research has shown that the antioxidants and phytochemicals found in fruit and vegetables may help the body to fight cancer. Antioxidants help to prevent cell damage and are found in foods like broccoli, carrots, sweet potatoes, oranges and spinach. 

Phytochemicals are chemical compounds that fight against pathogens and they are found in foods such as apples, apricots, cabbage, cauliflower and tomatoes. 

Manage Side Effects

The side effects of treatment cause many patients to lose their appetites. Some foods are able to overcome common side effects, like nausea and diarrhea. 

Patients with nausea should avoid high fat, greasy or spicy foods. Bland, dry foods like toast are helpful. Broths and liquid foods are soothing if the throat is sore. 

For diarrhea, it is important to rehydrate the body by drinking plenty of liquids. It may also be necessary to cut down on foods high in fiber such as grains.

Treatment can affect the sense of taste which decreases the appetite and causes weight loss. Healthy fats from nuts, olive oil and avocados can help to maintain body weight and supply energy. 

Patients may battle to maintain a way of eating they previously followed, such as having three main meals a day. If they battle to stick to a former routine, it may be beneficial for them to eat small, nutritious snacks throughout the day instead of large meals at regular times. 

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How Do I Find the Right Wrongful Death Attorney for Me?

The loss of a loved one is always a heart-rending experience, and it can be worse when it happens unexpectedly. A senseless tragedy as a result of a crime, a car accident, a medical error or the use of a defective product can cause untold distress.

There are many reasons why families of loved ones decide to file a wrongful death case and finding the right attorney is crucial to success. 

Experience in wrongful death cases

Finding an attorney with experience in wrongful death cases is the best way to ensure a positive outcome. You wouldn’t want to have a brain surgeon treating a heart problem and in the same way, you need to feel confident that your attorney is used to practicing in this area of the law.

Don’t be afraid to ask your attorney questions, such as whether he or she has ever handled a similar case to yours. Accident Lawyers at USAttorneys.com are experienced in handling wrongful death cases and have the skills built up over the years to assist you in proving your case.

A proven track record

It will help to conduct some research about an attorney you’re considering hiring. A successful attorney will have a track record of winning cases or getting significant settlements for clients. 

It is easy to find out more about an attorney’s reputation if you ask around on legal forums and read online reviews. Find out whether an attorney is skilled at doing research and clearly presenting evidence to prove the full extent of negligence by the at-fault party.

A personality match

You could be working with the attorney over a fairly long period and it’s important that you are able to communicate well. You need to take a little time to get to know your prospective attorney and see if you are able to work together. 

A good attorney will listen to your concerns and answer all your questions to the best of his or her knowledge. If communication skills are lacking, you can easily fall out of the loop in the course of the process.

Complimentary case reviews 

When an attorney offers complimentary case reviews, it provides many benefits. The attorney has an opportunity to assess your case and you can find out whether it is strong enough to pursue. 

You can ask questions about your case, such as whether it is likely to go to trial, what type of financial settlement you could expect, and what works in your favor and against you. It also allows you to find out whether the attorney and you have a rapport. 

Works based on contingency fees

Pursuing a wrongful death case without the right attorney at your side could be overwhelming and cause problems down the road. At a time when you’re vulnerable and under great emotional stress, contacting an attorney at USAttorneys.com will set your mind at ease and take some of the stress off your shoulders. 

Legal fees are expensive and many people do not have the funds to hire a wrongful death attorney. Fortunately, many attorneys work on a contingency fee basis, which means they don’t receive any payment unless your case is successful. Even if you are struggling financially, you are still able to pursue a case for damages.

Investigations following events such as a multi-car accident or concerning a defective product can be extensive, and it is very difficult to predict the time frame or the end result. Therefore, you need to hire an attorney you can trust to take the lead, having the benefit of past experience.

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How Long Does My Content Have to Be for SEO?

Search engine optimization (SEO) refers to publishing content that is written in such a way as to garner clicks, likes, and visits. To do this, you need to use specific keywords in your writing, as these are what will generate traffic on your site.

As search trends, keywords, and algorithms change seemingly daily, it’s essential to stay on top of them if you want to keep your content relevant and at the forefront of search results.

How long should your content be to make it ideal for SEO? There’s no simple answer to this question. But here are some factors to consider:

In SEO, you serve two masters

When people talk SEO, web developers in Kansas City say that they often forget that an algorithm is all well and good, but it is meaningless without people to which it can be applied. So, it’s Google versus your audience, and you cannot decide to please one at the expense of another.

According to the latest trends, the ideal length for a blog post in 2020 is in the region of 1,750 words, when it comes to Google’s algorithm. Shorter blog posts tend to fare less well than those that have a bit more meat on their bones. Those of 300 words or less have the worst chance of success, as they are regarded as thin content.

While they might be ideal for non-SEO posts like Facebook and LinkedIn, they won’t work in the blog format. However, when it comes to people, surveys indicate that they prefer shorter posts, such as those between 700 and 800 words.

How are you going to reconcile the two?

It is all a matter of balance, says Kansas City SEO company, which means walking a tightrope between the search engine and your human audience.

How can you manage that? Well, you need to make your post seem shorter to the reader than it is while satisfying the need for the length that suits the algorithm. Some easy ways to do this are to make use of bullet points at the beginning and using scannable headlines.

People do not read everything they look at online. Most often, they only scan through it. When you can use headlines and headings to give a reader a sense of what to expect, it will help them to decide whether to stay or go.

When you use these tools engagingly, the chances are the reader will stay and read the entire post, and the fact that it is long won’t bother them.

Hooking the reader… and the algorithm

It’s vital that you use keywords in your introduction for SEO purposes. You need to stay on top of keyword research if you want to have people read your content. However, this statement comes with a caveat: don’t overdo it on the keywords. They should slot into the content organically, as contrived inclusion serves neither your reader nor the algorithm.

In addition to the introduction, use the keyword in sub-headlines and the conclusion. Have it typed in bold so that it stands out from the rest of the text.

Audit your content for SEO

It is vital to continuously evaluate the effectiveness of your posts relative to SEO. Part of this would entail looking at organic traffic and referrals to your site to see whether your posts are getting attention.

Data regarding how much time users spend on your site will tell you whether they are staying to read everything or exiting early. Look at your page load speed to make sure it’s opening quickly enough. Above all, ensure that your site is mobile-optimized since more and more people are accessing content on their cellphones.

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