Industry report says outdoors activity generates $12.8 billion annually in Oregon.

The call of the Great Outdoors is second nature in Oregon and the Outdoor Industry Association reports it’s also a major economic driver in the state.
Outdoor recreation activity generates $12.8 billion in annually, according to the Boulder, Colo., trade organization.
Outdoors pursuits support 141,200 jobs, producing $4 billion in wages, and $955 million in state and local tax revenue.
The state-by-state figures expand upon a June 2012 national report, showing the $646 billion industry generated supported 6.1 million jobs and nearly $80 billion in tax revenue.
“Americans spend almost twice as much on outdoor recreation as they spend on pharmaceuticals each year,” wrote Will Manzer, chair of the OIA Board, adding outdoor recreation supports more than twice as many jobs as the oil and gas industry.
The industry’s jobs range from product development, manufacturing, marketing, logistics, sales and retail to public land management and guiding services.

The sequester has barely put a dent into federal government radio advertising. Those absurd Health and Human Services spots, which assume no one in the country has an IQ above 85 drone on.
Research organization Media Monitors reports the government placed 22,195 spots on radio last week, despite the sequester’s mandatory across-the-board budget cuts. Media Monitors’ weekly tally of the hightest-volume radio users shows Health and Human Services aired the most: 8,833 spots, while the Transportation Department and Army National Guard each ran more than 6,000 spots. There was a 6 percent change, week over week, but the organization couldn’t peg it to sequester cuts.
On another front, Media Monitors reported Geico remained radio’s biggest-volume advertiser overall last week, airing 45,175 spots. The Home Depot jumped to second, followed by McDonald’s, Safelite AutoGlass and Wal-Mart.

Blogger Peter Kafka writes small business remains leery of investing advertising dollars on social mediums.

Safeway has filed an initial public offering to spin off its Blackhawk Network gift card unit. The grocery store operator anticipates raising about $200 million but the number of shares and price haven’t been announced. The shares will be sold by existing shareholders.
Blackhawk has been around for a dozen years and sells prepaid gift cards at grocery and other stores for Amazon , Apple’s iTunes, Barnes & Noble and Starbucks, as well as telephone and prepaid debit cards. The company plans to be listed on the Nasdaq under the ticker symbol HAWK.
Safeway said it plans to keep a large stake in Blackhawk after the IPO. It currently owns 96 percent of the card company.

Auto retailer Sonic Automotive needs more time to work out its books before making its quarterly earnings report.

The New York Times examines the effectiveness of the Small Business Administration in its mission for helping out small business. Remember, by official definition, small business is not as small as you might think.

The American Trucking Associations reported truck tonnage rose in February.

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    Greg Stiles

    Covering the Southern Oregon business and economy since 2001. Read Full
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