When it comes to sports radio, new study finds play-by-play — not endless talk is where it’s at

Ever get tired of the endless drivel repeating the same three or four tidbits, hour upon hour on sports radio stations?
Instead of hearing live play-by-play, it’s more of the same, day after day. Even when one would surely expect an ESPN of a Major League Baseball game or national college football feed, all you hear in Medford are endless, meaningless, recycled gibberish, with two or three promotional spots, touting games that won’t be aired locally.
A study by GfK MRI and Research Director Inc., available at the Inside Radio website, suggests sports play-by-play delivers some of the industry’s largest audiences and that listeners to live sporting events are highly desirable to advertisers based on their income, education, activities and purchases.

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    Greg Stiles

    Covering the Southern Oregon business and economy since 2001. Read Full
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