Consumer Electronics Association reports more than one-third of shoppers purchased electronic gadgets during Thanksgiving and Black Friday.
Predictably, tablets were in high demand.
CEA’s two-day poll of shoppers indicated 35 percent of U.S. adults shopping on “Red Thursday” and Black Friday bought tech products. Just shy of three in 10 binge buyers admitted to purchasing tablets, 24 percent nabbed headphones, 21 percent bought video-game hardware, 19 percent bought smartphones and 17 percent purchased laptop and notebook computers.
Not surprisingly, 55 percent of consumer electronics buyers made purchased online over Thanksgiving and Black Friday. That’s a record and up 10 percent from 2012.
With more stores open on Thanksgiving and advertising blitzes trumpeting all those great national-holiday deals, 39 million shoppers made their way to the cash register. Friday sales tumbled 13.2 percent from 2012, according to shopper ShopperTrak.
The bottom line?
ShopperTrak reported a 3.2 percent gain as consumers forked over an estimated $12.3 billion over the two-day period.