Legion of Boom sacks television ratings

The Legion of Boom, laid a hit on the Broncos, throttling Denver, 43-8, in Sunday’s Super Bowl. But it may have decked television ratings as well.

The NFL got rich on television dollars and blowouts involving mid-sized markets don’t excite the mega markets. Advertisers spending millions of dollars for commercials in the third and fourth quarters may be thinking twice before shelling out the dough next time.

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Yes Americans spent less last month than in January 2013, but if you dig down a bit you will find more spending than in the first month of the year during and after the Great Recession. Here’s a closer look at Gallup’s findings.

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The annual Agricultural Progress Awards have been announced and will be doled out March 12.
Oregon Product Retailer of the Year: Wilco of Mt. Angel,the largest farm supply cooperative in the Northwest, was selected for its service and support of Oregon agriculture.

Excellence in Marketing: The Oregon Potato Commission for its innovation and promotion of potatoes in local, domestic, and international markets.

Cooperator of the Year: The Clackamas and Wasco Counties Soil and Water Conservation Districts were named for their commitment to conservation and aiding the state Agriculture Department’s water quality program.

Excellence in Education: The Summer Ag Institute was honored for ways to use agriculture lessons in the classroom.

Individual Contributions to Agriculture honors went to John McCulley of Salem,Jim Krahn of Vernonia and Carol Mallory-Smith of Albany.

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    Greg Stiles

    Covering the Southern Oregon business and economy since 2001. Read Full
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