NBC Winter Games plan brushes aside non-elite

Choosing between delivering Olympic-sized coverage to the masses and draining as much as it can from the elite, NBC has essentially turned its broadcast network coverage of the Sochi Winter Game into a three-hour soap opera.

For viewers unable to justify large chunks of their income for cable and satellite, it’s variations on American Idol, Dancing with the Stars and the plethora of mind-numbing reality shows squeezed around a few American competitors — and the gold-medal performer.  All of this is fed to us 12 hours — often much longer — after the fact. By the time we were watching Bode Miller’s disappointing downhill runs, the next days competition was under way.

Unless you are among the elite able to afford all of NBCs allied networks, you don’t get to watch some really cool winter sports events.


Avista Corp. last week  declared a quarterly dividend of 31.75 cents per share on the company’s common stock, an increase of 1.25 cents per share, yielding an annualized dividend of $1.27. The dividend is payable March 14 to shareholders of record at the close of business on Feb. 21.

It’s the 12th straight year the board has raised its dividend.



A broader scale the Conference Board Employment Trends Index increased In January. After December’s downward revision was factored in, the index showed a 6 percent gain. The ETI gains were driven by advances in six of eight metrics: Ratio of Involuntarily Part-time to All Part-time Workers, Initial Claims for Unemployment Insurance, Industrial Production, Real Manufacturing and Trade Sales, Number of Temporary Employees, and Consumer Confidence Survey Percentage of Respondents Who Say They Find “Jobs Hard to Get.”

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    Greg Stiles

    Covering the Southern Oregon business and economy since 2001. Read Full
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