So how would you define ‘solopreneur’?

If you are an entrepreneur or sole proprietor, this might be for you.
Author Jackie B. Peterson will address the opportunities for what she calls solopreneurs during a Southern Oregon University Small Business Development Center symposium Sept. 30 at the Higher Education Center in downtown Medford.
Peterson defines solopreneur as an individual business owner whose work cannot be replicated, such as an artist, photographer, consultant, web designer, author, healer, or massage therapist.
Peterson suggests solopreneurs need to be the business and do the work they
love, rather than hire others to do it for them. The issue confronting such people, however, is they are generally told to build a staff.
Instead, Peterson argues solopreneurs should focus on a deep and narrow niche, fend off mission creep, develop a business mindset, create cash flow, understand their target buyers and market every day.
The even runs 1-4 p.m., Tuesday, Sept. 30, and the cost is $39.


Auto safety regulators unveiled a plan for requiring cars to have wireless gear that will enable them to warn drivers of danger on Monday.
The vehicle-to-vehicle transmitters and software will cost an estimated $341 to $350 per vehicle in 2020, the National Highway Traffic Safety Administration said in a report.


Lithia Nissan is holding a job fair, Thursday, Aug. 21, in anticipation of moving into its new home at the Oregon Auto Mall on Grumman Drive later this year.
The event runs 3-7 p.m. at its present 600 N. Central Ave. dealership.
The company will meet candidates for sales, detail, technicians, and administrative roles. Applicants do not need experience.

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