How Long Does My Content Have to Be for SEO?

Search engine optimization (SEO) refers to publishing content that is written in such a way as to garner clicks, likes, and visits. To do this, you need to use specific keywords in your writing, as these are what will generate traffic on your site.

As search trends, keywords, and algorithms change seemingly daily, it’s essential to stay on top of them if you want to keep your content relevant and at the forefront of search results.

How long should your content be to make it ideal for SEO? There’s no simple answer to this question. But here are some factors to consider:

In SEO, you serve two masters

When people talk SEO, web developers in Kansas City say that they often forget that an algorithm is all well and good, but it is meaningless without people to which it can be applied. So, it’s Google versus your audience, and you cannot decide to please one at the expense of another.

According to the latest trends, the ideal length for a blog post in 2020 is in the region of 1,750 words, when it comes to Google’s algorithm. Shorter blog posts tend to fare less well than those that have a bit more meat on their bones. Those of 300 words or less have the worst chance of success, as they are regarded as thin content.

While they might be ideal for non-SEO posts like Facebook and LinkedIn, they won’t work in the blog format. However, when it comes to people, surveys indicate that they prefer shorter posts, such as those between 700 and 800 words.

How are you going to reconcile the two?

It is all a matter of balance, says Kansas City SEO company, which means walking a tightrope between the search engine and your human audience.

How can you manage that? Well, you need to make your post seem shorter to the reader than it is while satisfying the need for the length that suits the algorithm. Some easy ways to do this are to make use of bullet points at the beginning and using scannable headlines.

People do not read everything they look at online. Most often, they only scan through it. When you can use headlines and headings to give a reader a sense of what to expect, it will help them to decide whether to stay or go.

When you use these tools engagingly, the chances are the reader will stay and read the entire post, and the fact that it is long won’t bother them.

Hooking the reader… and the algorithm

It’s vital that you use keywords in your introduction for SEO purposes. You need to stay on top of keyword research if you want to have people read your content. However, this statement comes with a caveat: don’t overdo it on the keywords. They should slot into the content organically, as contrived inclusion serves neither your reader nor the algorithm.

In addition to the introduction, use the keyword in sub-headlines and the conclusion. Have it typed in bold so that it stands out from the rest of the text.

Audit your content for SEO

It is vital to continuously evaluate the effectiveness of your posts relative to SEO. Part of this would entail looking at organic traffic and referrals to your site to see whether your posts are getting attention.

Data regarding how much time users spend on your site will tell you whether they are staying to read everything or exiting early. Look at your page load speed to make sure it’s opening quickly enough. Above all, ensure that your site is mobile-optimized since more and more people are accessing content on their cellphones.

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