Shopping Online: A Solution when Consumers are Vulnerable to Infection

Consumer shopping habits are changing and a Salesforce survey of more than 3,000 consumers found that shoppers are increasingly turning to e-commerce. They are now interacting online with companies 60% of the time and offline 40% of the time. 

Retailers are reimagining their operations as shoppers foresee a time when they will purchase more staples from their couches. At a time when consumers are vulnerable to infection, e-commerce has an opportunity to shine. 

Alternative shopping methods

The perceived risk of becoming infected in physical stores leads to a decreased sense of pleasure while shopping at them and an increase in online shopping. Shopping methods are shifting to those that minimize or eliminate person-to-person contact. 

Contactless delivery – such as delivery of food from a local restaurant – is increasing in popularity. According to eMarketer research, the use of smartphone food delivery apps will rise 25.2% this year and this rise in numbers is expected to continue over the next few years. 

The option of buying products online and picking them up curbside has also seen a huge surge. Contactless payments are becoming more popular now too. 

More ways to save money

Shoppers also look at many ways to save money during a health crisis, which tends to affect just about every area of their lives. It’s a time when many people may be receiving reduced salaries or even losing their jobs. 

Online stores often offer discounts, special offers and more to attract consumers and during a health crisis, shoppers are even more keen to save money. 

Shoppers can install an extension for Checkout Saver, shop at many online stores and get an alert at checkout to buy discount gift cards. They can buy these gift cards worth more than what they pay for them and apply them at checkout to save money. 

Consumers are more mindful about who they support

More consumers choose to do their shopping online when they are vulnerable. This changes their relationship with technology and they tend to have a heightened awareness of a company’s values, ethics and suppliers. They may even stop buying from online stores that do not have the same values as them. 

Consumers are looking at the ways companies react during a health crisis and tend to support those they can see are making a difference and helping consumers. 

With a cashback extension from Checkout Saver, consumers can buy the products they would normally buy and get cashback. Checkout Savers gives consumers most of the commission it receives from these retailers for referring customers. 

Putting health and safety first

During a health crisis, measures in manufacturing and processing facilities may include social distancing, staggered breaks, more frequent cleaning, hand sanitizer and mask use. 

Consumers will buy from companies that put the health and safety of employees and customers first in a health crisis. They are increasingly pushing companies to be open about how they are keeping people safe. Currently, ordering online involves giving support to brands shoppers believe in. 

Handling packaging safely

As cardboard and plastic are commonly used for packaging of online orders, consumers afraid of contracting a virus may need to take certain measures when opening a delivery. Cardboard is a porous surface, which experts say is good for avoiding viral transmission. 

One way is to open up a cardboard box, take everything out, wash hands well and put the box out with the recycling. Those who are at high risk may consider leaving a cardboard box for a day before touching it. Shoppers can wipe down plastic containers with a disinfectant wipe. 

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