6 Common Marketing Problems and How to Fix Them

Marketing is challenging. However, there are ways to get around the issues so many businesses face. If you’ve found yourself in between a rock and a hard place as an entrepreneur, consider these six marketing options.1. Poorly Designed Graphics
It’s okay if graphic design isn’t a part of your professional skill set. It’s not okay to try to create graphics knowing you’re not great with graphic design. Instead of burying yourself deeper into a hole, purchase a membership to a stock photo website. You can easily (and legally) use stock photos and customize them for your brand.2. Bad Photography
Hire a professional photographer to take pictures for you and your branding efforts. You can choose to do a photo shoot once every quarter. The combination of the pictures from the photo shoot and stock photos should create enough content to last you an entire year. This way, you’re able to produce quality graphics even though you’re not a professional photographer.

3. Difficulty Gaining a Following
If you’re struggling to gain a consistent flow of new followers, there is a great way to engage and find new people. What you need to do is find people who are within your same niche. Choose brands that have a lot more followers than you do. Each time one of those brands post a photo on Facebook or Instagram, go through the list of people who have liked that picture and like their pictures. You can leave authentic comments and if you feel inclined, you can follow them. This process is equivalent to tapping somebody on the shoulder to let them know that you’re in the room. Admittedly, this process can take a lot of time. If you’d like to cut down on the time, you can choose to use an automated program that will manage the interactions for you.

4. Stagnant Email List
There are plenty of marketers who popularly say that the money is in the list. This means that if you want to make money as an online brand or business, you need to have an email list. If you don’t have people on your email list, it’s almost as if you don’t exist in the digital space. Not only is it important to have an email list, it’s also important to make sure you’re actively capturing new email addresses. The best way to capture new email addresses is through an an attractive opt-in incentive.

5. Unattractive Opt-In Incentives
If your incentive is 10% off of a purchase in your store, that might not get the attention of your desired customer. It might once they’re already on your list. However, to get them there, you have to provide a significant amount of value. For example, if you are an entrepreneur who sells beauty products, consider creating an ebook or an online course that teaches a specific group of women about some facet of beauty. If your beauty products cater to women with acne, create an online course that teaches them the first five steps of dealing with chronic cystic acne. Make the online course free and you are guaranteed to gather a huge amount of email addresses. This is because you directly targeted a need and found a group of people who are willing to give up their email address in order to gather the valuable information you have. Once those people are in your email list, you can always upsell them.

6. Struggling for Visibility
Your challenge is that you have a platform but you can’t seem to gather the visibility you’re looking for. Consider investing in influencers and brand ambassadors. These are people who have large amounts of followers and are willing to partner with brands to promote specific products. Make sure that the brand ambassadors and influencers you connect with are ones that fit with your business vision well. If you sell hair extensions, it wouldn’t be a great idea to connect with a fitness model. Just because an influencer has a cheap rate doesn’t mean the connection is worth it. Do your research before making the decision and remember that getting your products in the hands of the right influencers can do wonders for your business.

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    Greg Stiles

    Covering the Southern Oregon business and economy since 2001. Read Full
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