9 Ways to Market Your Business Online

Businesses love the idea of digital marketing. It gives them access to billions of prospective customers. At first, getting noticed online sounds simple. In the past, it was. Now, the algorithms that power social media and search complicate the job. Still, you can succeed in digital marketing. The following tips will help you succeed.

1. Content Marketing 

By publishing high-quality, valuable content to your website, you can dramatically increase the exposure of your brand to relevant internet searches. For the most part, your blog will form the backbone of this strategy.

Make sure that your articles, images, infographics, and videos all address the real-world needs of your ideal customers. You can find free and premium content marketing software tools that can help you create, schedule, and post appropriate content.

2. Social Media 

Create profiles on the world’s top social networks to spread awareness of your brand and collect leads that you can convert into customers. However, never forget the social aspect of social media.

In other words, rather than bombard your audience with sales pitches, focus your activities on getting to know people. As you engage with people, answer their questions and subtly position your business brand as the natural, logical solution to their problems, needs and desires.

3. Guest Blogging 

Find authoritative blogs in your industry and volunteer to write for them in exchange for a well-placed link to your website. Guest-blogging offers numerous benefits, including exposing your brand to new audiences. It also can establish your company as an authority in your industry.

Getting started as a guest blogger requires you to reach out to numerous website owners. However, as you gain exposure, bloggers will start coming to you. After a while, you will gain a valuable collection of links from authoritative domains that will boost your page rank in search engine results.

4. Paid Search 

Internet users often start their browsing sessions by visiting their favorite search engine. For this reason, search engine optimization has become a staple of the digital marketing world. In addition to optimizing your content with keywords, you can choose to pay to increase your exposure.

All the top search engines, including Google, Yahoo and Bing operate their one pay-per-click advertising platforms. Paid search can get you placed above search results for relevant queries. Often, people will choose to click on your link before they consider ordinary search results.

5. Paid Social 

A recent Facebook algorithm shift has impacted many businesses that, in the past, relied on natural, organic social media campaigns. Now, success on Facebook often depends on the use of their PPC platform.

Of course, all the top social networks have paid options that help you target precisely defined audiences with particular marketing messages. Also, these platforms provide you with powerful analytics tools that can help you monitor the performance of your ads.

6. Influencer Marketing 

Consumers often pay more attention to what celebrities and industry experts say than to branded marketing messages. Knowing this, you can get the attention of these influencers and get them to either mention or recommend your product and services.

7. Email Marketing 

When you realize that practically everyone has an email account, you can understand why so many companies rely on email marketing. Despite being tainted by spammers, email marketing statistics continue to prove that you can attract new customers and stay connected with your current customers via email.

8. Networking 

Attend online and offline networking events in your industry and community to spread awareness of your brand. As you mingle, you will inevitably come into contact with people who can help you promote your business. As time passes, a robust professional network can send you steady streams of leads that you can convert into prospects and sales.

9. Get Help 

If you’re like most business owners, you lack the necessary time and expertise to craft and execute a winning marketing strategy. Fortunately, you can find marketing firms in your area that provide affordable services.

You can choose to outsource your entire marketing effort or simply get help where you need it. For example, you might search for the top 10 web design companies in Kansas City, if your business operates in that area.

In summary, by using the above tactics, you can successfully and affordably market your business. As you develop your strategy, remember that consistency over time is essential. So, right now, start building a prosperous future for you and your business.

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    Greg Stiles

    Covering the Southern Oregon business and economy since 2001. Read Full
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