Home Selling Advice to Lock Down a Sale Faster

You may have heard incredible stories about homeowners who received multiple offers from interested buyers on the first day the home was listed for sale, but you also may have heard stories about some homeowners having to wait for six months or longer to find a buyer. There are no guarantees when it comes to timing related to selling a home. However, you can take a few steps upfront to make the home more appealing to buyers from day one. If you are preparing to list your home and need to get a fast offer, take these steps to position your home in the best light possible.

Make Smart Repairs and Updates 
Buyers are not independently viewing your home. Instead, they are comparing your home against all other homes on the market that meet their needs and that are within their price range. With this in mind, your home needs to be in the same condition or better than most other homes that you are competing against. Identify repair issues that are very noticeable or that may crop up on a property inspection report and become instant objections from a typical buyer. You may also want to make reasonable updates as needed to make your home’s features and décor in line with the competition.

Choose a Reasonable Sales Price 
There are many factors that go into pricing a home for sale. For example, the average price per square foot for homes in the vicinity is taken into account with adjustments made for condition, extra features or missing features, special lot features, location and more. Some buyers may not even view the home if it is priced well above other similar homes, so avoid making the assumption that you should start on the high end and let a buyer negotiate downward. In some cases, a home that is priced too high will not even be visible in a buyer’s search. This is because many buyers only search for homes within a specific price range.

Improve Curb Appeal 
Most buyers will initially view pictures of a listing online before they decide to stop by for a full tour. The first picture is usually of the front of the home, so the curb appeal instantly becomes a deciding factor. When a home lacks curb appeal, a buyer may not even take time to flip through the other pictures. Remember that curb appeal in the online photos should correspond well with the actual exterior view of the home that buyers will see when they arrive to take a tour.

Stage the Home 
Many homeowners believe that they need to pay a lot of money to a professional stager in order to take advantage of the benefits of staging, but this is not the case. A staged home is one that presents the home in the best light possible. You will initially need to ensure that everything is clean and tidy. All unnecessary clutter should be removed. This includes removing clutter from closets, cabinets and the garage. Many homeowners will purchase a storage unit to place these items in while the home is on the market. Large, bulky furnishings that make a space seem smaller may be stored off-site as well. The furniture will be positioned for aesthetics rather than for your family’s functional use. Each room will have only furnishings that relate to its originally intended use. For example, a dining room may have been converted to a home office, but for staging purposes, it will be returned to a dining room. As you can see, you do not need to remodel your entire home to stage it. You simply have to make smart changes.

Each buyer who tours your home can potentially be the one buyer who decides to make an offer. By taking smart steps to position your home to be interesting and appealing to buyers upfront, you can potentially increase the number of visitors to your home. In addition, your efforts in each of these critical areas may be essential for helping to lock in a buyer’s interest. While these are general tips that may apply to most situations, it makes sense to look at your home objectively and to compare it against the competition so that you can develop a strategic plan customized for your property.

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    Greg Stiles

    Covering the Southern Oregon business and economy since 2001. Read Full
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